Write as yourself.
A founder sharing lessons from building a business. Give this Ego your point of view, preferred voice, and the audience you want to help.
PRODUCT
From a useful insight
to a considered article.
Bring the perspective only you can provide. AuthorEgo brings the research, drafting, and editorial workflow around it.
WHAT IS AN EGO?
A consistent identity.
A different assignment each time.
An Ego is a saved editorial identity: the voice, audience, perspective, accepted knowledge, and instructions that guide your articles. It carries that context from one assignment to the next, so you do not have to re-explain who you are writing as every time.
Write for your business.
An advisory firm explaining the problems it helps clients solve. Give this Ego the firm’s perspective, accepted knowledge, and editorial standards.
Write for a particular readership.
A specialist newsletter covering developments in its field. Give this Ego the publication’s focus, audience, and approach to evidence.
One organization. Distinct voices.
Your organization can manage several Egos, each with its own direction. For example, your personal perspective and your company’s publication can have separate identities while sharing a workspace.
An identity for the writing.
An Ego is not a user account, a team seat, or a separate company. You and your teammates sign in to the workspace; Egos define whose perspective guides the work.
What does “active Ego” mean?
An active Ego is an editorial identity that is not paused. Your plan limits how many Egos can be active at once; paused Egos do not count toward that limit. This is separate from your monthly article allowance and the number of people in your workspace.
01 / A VOICE YOU DON’T HAVE TO RE-EXPLAIN
Build from your perspective.
Every time.
Your Ego holds an editorial identity: voice, audience, instructions, and purpose. Define the perspective once and keep developing it as your work evolves.
- Set the audience and editorial direction.
- Add knowledge and context for the work.
- Review proposed knowledge before accepting it.
02 / LESS TIME GETTING TO A COMPLETE DRAFT
Give the idea
some substance.
Start from an editorial assignment. AuthorEgo researches and prepares a complete article with supporting evidence available for review.
- Brief the topic, purpose, and intended reader.
- Follow the article’s preparation status.
- Review the writing alongside its sources.
03 / KEEP YOUR NAME WORTH SOMETHING
Review the argument.
Shape the final piece.
A prepared draft gives you something concrete to judge. Read it, inspect the evidence, edit directly, and request a more focused revision.
- Review claims and source material.
- Refine structure, voice, and emphasis.
- Approve the work when it meets your standard.
04 / CONNECT THE NEXT STEP
Move from a finished article
to your publishing workflow.
Ghost & WordPress
Connect a supported site and configure the publishing destination. Review and approve your article before delivery.
A separate sending decision
Ghost newsletter delivery has its own review and recipient settings. Article approval and email sending are separate decisions.
Prepare, then export
LinkedIn and X expressions are prepared for export. Publishing to your social account remains a separate step.
Destination setup and feature availability determine what you can deliver. Read the publishing setup guide.
THE NEXT PIECE IS YOURS
Put a real editorial process
behind your next article.
A decision. A hard-earned lesson. A question your customers keep asking.
Find your first angleStart your first articleSet up your workspace to begin.